J. W. Cooper for years has been a well known Brand among his Miami - Bal Harbour Clientele as a unique premium store for one of a kind work specializing in silver buckles with leather and animal skin belts, all handmade by American craftsmen. When they decided to expand their Brand the next choice was the viable New York City Market were many of his clients resided and like Miami is a European tourist destination. Sterling helped them through this important step from reviewing locations to development of plans, selection of materials and establishing their New York Branding image.

The Brand they defined was as a for high art retail store, not just a jewelry store, as a art gallery that featured and displayed their collection of American Craftsmen’s one of a kind of work.

The success of this New York Branding let J.W. Cooper to ask Sterling to design a new store, with an image Rebranding that is still located in the famous Bal Harbour Mall in Miami.